What Is SEO ? (Search Engine Optimization) Why Is It Important?

What Is SEO ? (Search Engine Optimization) Why Is It Important?

SEO, or search engine optimization. What is SEO? How should I learn it? If you have a website or a blog but you do not drive traffic to it, or even if you have a YouTube channel but You are struggling to get the views, then SEO will help you drive free traffic to your YouTube channel or your blog. If you also want some kind of traffic for your blog or website, then make sure you read the article until the end. Because I will be sharing all the tips, tricks and strategies that I have learned.

What Is SEO?

So now let’s talk about SEO. What is SEO? So let’s say you write a new article on your website. To drive traffic or to promote your article there are 3 options.

1. The first option is that you can promote the link to this article on the Facebook wall or in Facebook groups, or in the link section of your Instagram bio. Now since the majority of you don’t have thousands of people who are following you, so the maximum number of people who might visit your article will be somewhere close to 100 or 200.

2. The second option is that you can run Facebook ads, Instagram ads, YouTube ads and drive traffic towards your article. But in this case, if you’re not selling a product or a service, and driving traffic only towards your article, then you won’t be able to do it profitably.
3. The last and most important traffic source is organic traffic.

The traffic that is coming from search engines. Like Google, Yahoo, Bing, etc. So the whole process of SEO is getting your articles or your website ranked number 1 for your target keywords on the Google search results. I’m only talking about Google and not the other search engines like Yahoo or Bing. This is because Google dominates the search engine market. You only have to focus on Google. Once you are ranked number 1 for your target keyword, you will start driving free traffic towards your website or your article. It will be more beneficial for you.

I can guarantee you that you will know more about SEO than 99% of SEO experts out there in the market. So whenever I am talking about SEO, I’m primarily talking only about Google because Google has 90% of the search engine space.  Bing only has 2.45% of the search engine space and Yahoo! At 1.82% 
.So primarily whenever we are talking about search engine optimization or SEO, we are targeting only Google because that is the dominant player in the market.
So for the people who are total beginners who don’t know what SEO is, whenever you are searching for a keyword  like “What Is SEO”, 

What Is SEO? (Search Engine Optimization) Why Is It Important?

What Is SEO ? (Search Engine Optimization) Why Is It Important?

so these are the listings, right? So the process of SEO or search engine optimization is all about getting your article to the number1, 2 or 3 positions. The reason we want to get it to the top positions because the majority of the click rate comes from the first 3 results
.So, has there been any time whenever you are searching for a particular keyword, it could be anything like “best movies in India” etc. Have you ever gone to the second page? But the majority of the people have 10 results n the search result page. So have you ever been to the second or third page? And even if you have been then the percentage of the people who are actually visiting the second page is very, very low. So the ultimate goal of the website is to get to the first result for their target keyword. 

The types of SEO

        Let’s talk about the types of SEO. Primarily there are 4 types of SEO:

  •  White hat.
  •  Black hat. 
  •  Grey hat.
  •  Negative SEO.

What Is SEO? (Search Engine Optimization) Why Is It Important?

Now white hat SEO is what I recommend and what I use. White hat SEO covers all the techniques that you can implement on your website. So that your website gets on the number 1position, and white hat SEO is what is recommended by Google to do. To compare white hat SEO with black hat SEO, so black hat SEO contains all the techniques that are negative, which is shady and does not comply with the search engine guidelines. And white-hat SEO is what complies with the search engine guidelines. So let’s say you write an article that is really amazing, really comprehensive and it really completes the user intent. And let’s say a particular magazine really likes your article and it features your article-and they mention your article in their article. So this creates a backlink for your article. Now, this is the white hat SEO because this is done naturally. You are not using a shady technique or kindof link buying, etc.

We’ll be talking more about white hat SEO techniques later. The grey hat SEO is in the middle of the white hat and black hat SEO. I don’t even recommend a grey hat as well. And negative SEO is whenever one of your competitors builds a wireframe or links to your website. So that your website gives you a penalty.So this is what negative SEO is…

Keyword research

 The next step is keyword research. So whenever you are searching for anything on google search engine like “How to create backlinks ” in this case, so this becomes a keyword. Now, whenever you are writing an article you need to do thorough keyword research. Like "ahrefs".And clicking on the organic keywords. You can find all the keywords for which this article is ranking. And also the position associated with it. Now since ahrefs is a paid tool you can also use Ubersuggest by Neil Patel. It’s a free tool and it also gives almost similar data. So once you add the domain name, go to the“top pages”

Now, ahrefs is paid tool you do have to pay money for this, but Ubersuggest is a free tool. So here you can also export the keyword list here, by “export to CSV” and download it for yourself. Now many of the YouTubers I’ve seen… they recommend so many different software and various other tools to find the keywords, but honest keyword research is not that complicated. It’s very simple. All you have to do is… whatever article you are writing… maybe you’re writing an article, let’s say… best places in India.

Okay, so just search for it. All you have to do is search for it. Take the first article, whatever it's ranking on Google search engine, copy the URL, go to Ubersuggest or ahrefs, if you are using refs go-to site explorer, paste, and enter. If you’re using Ubersuggest free tool, go to Ubersuggest adds the domain name, make sure you select the country for which you are targeting, click on search. With ahrefs, it’s a one-step process becauseyou’ll- like here you can see the keywords for which the article is ranking. I can get the keywords, I can also export it. But for Ubersuggest you first have to go to“top pages” then you can find the article, whichever the article you are looking for and click here on the “view all” button and download the keywords.So whatever keyword you are targeting, make sure the difficulty is less. So like, if you are using Ubersuggest you can see the SEO difficulty here, like 35,43… so anything below 20 is good for a person who is single-handedly managing a website. If you already have an SEO team managing your company, if you’re working for a company, then you can even go for higher difficulty like 45 or 55, 65, etc.

   If you are using ahrefs again, the keyword difficulty metric here is different from Ubersuggest.So anything less than 20 is good for you. So you don’t have to worry much about it because you can single-handedly get that article ranked.

But anything above 20, you will need an SEO team. If you are doing everything by yourself then you have to wait for a longer time because beating that competition will be much more difficult. After selecting the keyword, the other important metric is how amazing your article is.

The other important thing about SEO 

What Is SEO ? (Search Engine Optimization) Why Is It Important?
Is writing an amazing meta title. Guys as you can see here like if you’ researching for “What is SEO” Let’s say if you’re ranking number 4 here, okay but you have an amazing meta title, that is click-worthy.So let’s say… this particular result, number 3.It has 5 backlinks and you have 2 backlinks.
   But if Google sees that the majority of the people click on the number 4 result, and end up spending a lot of time on your article, then google will think, okay that this particular result might have fewer backlinks but people are liking it. And hence it will promote your article into a better position even without the backlinks.So now we can see there is a general trend in the political article.That you have to write a top-10 type of article.Here, this person has also added the year.By adding the year, it has been seen that the CDR increases because people want the latest information. What another thing that you can do is…

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