What is On page SEO and Off page Seo? Important of SEO

 What is the difference and what are some of the key elements to focus on. There's a lot of elements when it comes to on page and off page SEO 

What is On page SEO  and Off page Seo? Important of SEO
What is On-page  And Off-page Seo? Important of SEO

What is on page SEO and off page SEO

Today I want to share with you on page and off page  SEO  tips.

So we won't be covering every detail but as you continue to go through some of the articles. I have on my website you'll definitely be able to learn many more things. search engine optimization. That'll help grow your business get it ranked higher and the increase your sales and customers.

So in this article, I want to really focus on on page SEO and off page SEO.

The primary difference between these two variations for optimizing your website is

   On-page SEO 

 On-page SEO is related to what's on your website. So it's everything related that goes on within your own website. You typically have most of the control. when you're doing things that are on-page SEO.

Off-page SEO 

Off-page SEO in fact though has things to do with things that are not on your website. So it could be link building it could help get your page ranked higher or build your brand or build your credibility.

So,off page SEO is these external things that you're doing in order to help your website. But on page SEO is what you can actually directly control on your website itself

(What is on page SEO and off page SEO)

What is on-page SEO?

 So as we take a look at some of these elements. and I'll show you some real examples but when we look at on-page SEO. there are a few different kinds of things that you can focus on obviously.

This isn't the full list but one of those things is, of course,

1. The content

The content when you look at the content there's a variety of factors that go along with the content.

So you can look at for example

 a) Quality of the content:

The quality of the content whether you're just trying to do content for the search engines or you actually have real-depth high-quality content that's in detail it could also be in things like the keywords.

b) The keywords  

So if you have good keywords that are targeted specifically. let's just say the search things that people are doing then again that content is going to be ranked higher. Because it includes the keywords that people are searching for.

c) How fresh your content

 Also, it might be things like how fresh your content is.  Are you updating content periodically?

So again this just is the frequency of things every time that spider or robot comes to your website are they seeing fresh or new content or is it pretty much the same thing.

 So those are all good things that'll help you know your on page SEO factors and this is just based on content alone but of-course there are other factors.

2. The titles 

     So if you look at the titles, the title is that you use on your a search 

engine optimized (SEO) title.

So the SEO title in the title tag, that you use also how is that,  you know how is it written? is it written well; does it have the keywords?

the keywords at the beginning of those titles or are they more at the end so again.

3. The description

(What is on-page SEO and off-page SEO)

      Also looking at the description okay so if you look for the description right under the websites as they get listed in search engines optimization how are those written now not every time will the description be used but it's a helpful little guide to help the search engines continue to scan your website and see what it's all about.

What is on-page SEO and off-page SEO

4. Alt tags or image alt tags 

    Then also alt tags or image alt tags so these things also help scan your images and things like that then you start getting into things like the URLs. or the thought it links the way that they are built right with the tags so if you have a link that's logo - design this all of a sudden gets you a little bit of a keyword there now you to stuff these kinds of things but it does help are they short are they long do they have keywords.

5. loading speed of your site

    Another thing that could happen is low time if your site loads very quickly this is handy but if it loads slowly then this could be a problem so another thing to consider.so these are all just little things that will help rank your website higher due to search engines.

I would say if anything you're looking to focus on any primary thing then The content would be the key. so focus on very good content update.

It quite often and look at yours, you know some basic title tags and that should get you, you know the 80/20 principle or ninety per cent of what you need so if you're constantly producing good quality content this not only helps your visitors but it also helps the search engines optimization(SEO)

so if you're thinking about writing for search engines remember search engines are trying to mimic and help the visitors.

so in essence if you're writing good quality content visitors will keep coming back then, in the end, you'll get ranked higher

Anyway, so focus on content if you build good quality content. high quality in-depth it's fresh you constantly update things you don't spam you don't stuff keywords you create nice titles you should be good.

 these other factors and a bunch of other ones beyond this also are beneficial to help get you going and they do help your rankings but I would say if you're looking at the 80/20 rule you know as far as on-page goes those are the primary things to focus on

What is the off-page SEO?

 Now, when you get into the off page SEO factors there's a lot of things that go with off-page SEO.

1.The links

(What is on page SEO and off page SEO)

    As well now one of the main things is links so just like in grade school or high school the more people that know you the more popular you are and links the more websites that constantly link back to your website means the more popular you are so it builds credibility now.

 Sometimes this could be used in a very bad way.  when search engines first got started they used the link and there was a lot of spam my links or there were just link farms that were being created and these things eventually the spiders and Google and all the search engines recognized that there were spam links

so those started to kind of count against you and word didn't really help you too much so it's not just about links it's also about the quality of links okay.

2. The quality of links

 so just like here, it's not just about but you know 5,000 pages of content with one paragraph on each page it's about you know having multiple paragraphs multiple pages of content the same thing here with links it's about quality website so the higher the value or the more popular the website that links back to you the more important it is that it's going to help you.

3. The text

 Also, this goes along with the text okay so the text that's linking back to you. if everybody links back to you saying.  Great logo design company, custom logo design. then you know probably get ranked higher for logo design related keywords on the other hand.

if they'relinking you for let's say print material then you'll probably get ranked really well for print-related material. so again those things are also important now you can kind of help this or somewhat skewed.

depending on your URL or your domain name but that's just another factor. otherwise, the name of your company could be beneficial to helping or building this link text out.

4.The history

(What is on page SEO and off page SEO)

   There are other factors that go along with building links and that is also the history. or how long those links have been on there if they've been on there for a long time.

you know are they dot edu or gov websites which are usually more helpful or more credible. those things also help you out in terms of building your links.

 also, social networks now search engines are incorporating those. how many social network links do you have that are pointing back to your website. So all that helps build credibility and this can include you know forum postings. like forums or discussions so all those things helped build the off Page SEO Factor.

These are just basic techniques and tactics but ultimately again if you'relooking for off page SEO concepts.

Conclusion (What is on-page SEO and off-page SEO).

  The primary thing to focus on off page SEO is building high-quality Backlinks. That's what you want to focus on. so if you're looking for on-page and off-page

For on page SEO focus on the content building, great quality content.

and for off page SEO get more people to link back to you,

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